How to Go Viral on TikTok?

Nowadays every brand wants to know how to go viral on TikTok. Why? Because TikTok marketing can quickly increase your brand awareness, help you generate more leads, and increase your sales in a short amount of time.

What many people don’t know about posting on TikTok is that creating viral videos is quite easy and doesn’t require a special budget. With over 1 billion users by Q1 2021, there are plenty of people who will be watching your company’s TikTok videos — you just need to learn the various social media methods powerful enough to increase your reach and engagement levels. How to combine the right content idea with .

So, keep reading if you want to know the top 10 actionable tips you need to know to go viral on TikTok and check out the brands that have already achieved fame by implementing TikTok.

Schedule your TikTok content for better engagement.

Before we get into today’s tips, let’s take a moment to discuss how you can post on TikTok to reach the right target audience for your business and improve your visibility on the platform. How to maintain a consistent schedule

What is the secret? Using social media scheduler to post frequently on TikTok without any hassle.

How to go viral on TikTok

• Understand TikTok’s algorithm.
• Keep an eye out for trending content
• Take part in TikTok challenges.
• Add hashtags.
• Use trending music.
• Keep it short and engaging
• Interact with your audience.
• Use tasteful humor.
• Understand your audience.
• Monitor your competition.

Understand TikTok’s algorithm.

Like other social media platforms you use, TikTok uses algorithms to show its users the best content. They call this a recommendation system and this is how content is selected for you to display on the page.

Each user sees a unique, curated feed tailored to their content preferences. TikTok helps users discover other videos that are similar to the ones they liked before. So, some users may mainly watch trending cooking videos while others may watch lots of funny cat videos.

There are 3 main elements that TikTok looks at when deciding which videos to show users:

User engagement – ​​refers to the actions that users perform on the app, such as liking, commenting, and sharing content, following creator accounts.

User Interest – How long a viewer views your content is extremely important. If they make it all the way to the end, it shows the algorithm that your content can hold a user’s attention. So TikTok will promote your content and show it to a large number of users.

Content Creation – Using trending TikTok sounds, adding relevant hashtags to your posts, and editing your video clips by adding captions all work to increase the reach of your video content.

How can you use this information to grow your short engaging videos into viewers’ feeds? To generate more engagement, you need to create videos that focus on interaction, keep your posts short (to improve average watch time), and use trending challenges, sound, and hashtags to your advantage. Use tags.

Keep in mind that the number of followers you have doesn’t always guarantee that your video will go viral on TikTok. This can help get more people to see your content initially, but you still need to get comments and likes to show it to a wider audience and go viral.

Now that you have an idea of ​​how the TikTok algorithm works, let’s see what kind of content you need to post.

Keep an eye out for trending content

Almost every trending TikTok sound is associated with a new trend. It could be a glow-up transition, a dance, using a filter, sharing an unpopular opinion, basically anything that gets popular on the platform.

Keeping an eye on these trends can help you reach more people, gain praise from many potential customers, and ultimately go viral.

Showing the fun side of your business humanizes your brand and allows you to better connect with your audience. So, this is your chance to show your personality and maybe add a little humor to your content.

Example: Guess.

GUESS, the fashion brand has built up over 70,000 followers on TikTok and knows how to work on trends and get huge view counts.

He stayed relevant to his audience by following various fashion trends. They even posted about the Netflix series Squid Game, leveraging a hashtag that has been viewed over 65 billion times and giving it a fashion twist.

Bottom line, tapping into relevant TikTok trends will help you create videos that get noticed and attract new TikTok followers.

Take part in TikTok challenges.

TikTok Challenges are created in two ways:

• By brands looking to create hype around their business.
• By popular creators and TikTok influencers who want to get noticed.

You can check out the challenges on the Discover page on the app – just search for “Challenge” and you’ll find content under that hashtag.

Stick with challenges that work for your brand and don’t be afraid to participate in challenges. Your customers can watch your videos as they scroll through their feeds, and hopefully, interact and help them gain more traction.

Example: A drop of water

Sticking with the Squid Game theme, flavored water brand Waterdrop took on the #SquidGameChallenge.

The content they create on TikTok gets a healthy few thousand views per post, but they went viral when they took on the Squid Game challenge.

They received over 160,000 likes and over 1.7 million views, going viral and showcasing their product in a creative way at the same time.

Add hashtags.

Using hashtags is one of the ways you can tell TikTok what your content is about.

Finding trending hashtags on the app is easy. Just go to the Discover tab and you will be presented with a list of trending content types.

Scroll through and choose hashtags that resonate with the style and message of your content and join the conversation. As a result, your content will be shown to people who are interested in videos with those hashtags.

Example: able to cut 

Biteable is a video creation app and their social media team has built a strong community of over 23,000 followers.

They create a lot of content about the challenges of working from home and use trending hashtags to get it in front of a large audience. They also use humor to engage with their audience.

At the time of writing, the top three hashtags on his most recent post had the following views.

• #WFHCheck – 31.5 million views
• #WFHLife – 164.3 million views
• #WFH – 2.6 billion views

Not only have they chosen hashtags that TikTok users engage with, but also hashtags that are relevant to the content they usually post, keywords that are used in their videos. Describe the title.

It is worth noting that his TikTok videos regularly receive tens of thousands of views.

Use viral songs and sounds.

Almost every musician on the planet now has a TikTok account, such as John Legend, Billie Eilish, Taylor Swift, and Lizzo. And almost everyone tries to make their songs go viral on TikTok, which they usually do.

If you don’t know what music to use in your videos, you can easily add sound to your video and see the trending songs found there.

Plus, you can just scroll through some of the videos on your feed to spot the trending audio files you listen to the most.

Apart from songs, you’ll also find sounds created by different creators on the app, such as song mashups, dialogues taken from cartoons or movies and uploaded to the app, or by just one creator. A funny comment that people started using. their own videos.

Additionally, if the sound is associated with a certain trend, you can make it part of the video and put your own spin on it. Just make sure to add a song from the app so TikTok knows you’re part of the trend.

Also, creating your own audio can be a great way to become a viral success and get your TikTok in front of a lot of users.

Now that you know how to find TikTok video ideas for your content strategy, here are some tips on how to edit your videos for the best results.

Example: San Diego Zoo

The San Diego Zoo has over 2 million followers on TikTok. They sure know how to use TikTok to their advantage.

Apart from posting cute animal videos, they also pair them with popular TikTok sounds that add value to their content.

For example, in this example, they created a viral video collage and included a funny voice from a famous bull that made a comeback on TikTok.

His creativity paid off as he received thousands of views and likes from this video alone. How amazing!

Keep it short and engaging

TikTok started as a short-form video app that uploaded videos of a maximum length of 15 seconds.

Interact with your audience.

The more you interact with your TikTok audience, the more you will benefit. As we said earlier, TikTok sees user engagement as a sign of quality content.

So, consider going live on TikTok and engaging with your audience.

Here are some ideas that will get your audience to watch you live:

• Frequently Asked Questions Answers Video
• Ask Me Anything (AMAs)
• Product tutorials
• Interviews

You can answer the questions of your viewers through live chat which is at your disposal. As long as you’re live, your video will be displayed on the page for you and users can join with a simple swipe.

People who watch and comment on your live will most likely be the ones who will be exposed to your TikTok content in the near future.

Use tasteful humor.

At its core, TikTok is a video platform for short-form entertainment content — people use it to laugh, learn and relax.

It started as a platform dominated by lip-smacking videos, but now the social media giant is a major provider of all kinds of video content, from news and funny stories to informative and even educational posts. is the giver.

Your content shouldn’t be about pushing your marketing agenda front and center. Instead, you should create content that people enjoy. This is the secret to better reach and engagement on social media.

Don’t be afraid to use humor and have some fun with your content, it’s a surefire way to get people to like, comment, and share your videos — all cues that help TikTok promote your content. are required to give.

Example: Jim Shark

Jim Shark produces activewear and has gained 3.5 million followers on TikTok thanks to his funny videos that often go viral on TikTok.

Have you ever seen a dog bench press? If you follow GymShark’s content, you’ve probably seen at least one attempt.

Create content for your specific audience.

TikTok is currently one of the most popular social media channels, meaning people of all ages and from different parts of the world use the app on a daily basis.

So, you need to find your target audience in the app by creating customized content according to their preferences. This is the only way you can go viral and actually get something as a result.

For example, making dance videos when your audience is looking for cooking content won’t do you any good because your potential customers will skip those videos instead of interacting with them.

To understand what works for your target audience, you should:

• Test different content formats.
• Respect the best posting times.
• Add niche and relevant hashtags that interest your customers.

Monitor your competition.

Whenever you run out of content ideas, you can see what your competitors are doing to go viral on TikTok.

The goal is not to copy their content, but to use their best performing videos as examples (maybe they have a viral video that you can use as inspiration. ). Through their experience, discover what content works best for your industry and try to elevate it further. You should also pay attention to the sounds and hashtags they use in their videos.

Go viral on TikTok.

Now that you have a better idea of ​​how to go viral on TikTok, it’s time to take matters into your own hands and find your recipe for success.

We’ve covered how to find relevant content ideas, what you need to add to your videos to help them perform better, and how to engage with the right audience. method

Going viral on any platform, including TikTok, can be a huge boost to brand awareness and allow you to convert your audience into customers and even your video content as an additional revenue stream. Monetization can help.